Boot manufacturer Forma has joined forces with the Hertz FIM Trial World Championship to become an Official Partner of the 2024 series.
Forma was founded in 1999 and the partnership, the first of its kind for the Italian company, represents an important step for a manufacturer that prides itself on constant innovation, using premium quality materials and developing its products in the exacting arena of top-level competition to ensure uncompromisingly high standards of safety and usability.
Fabio Muner, FIM Marketing and Digital Director, said: “We are very happy to have a boot manufacturer on board as an Official Partner of the Hertz FIM Trial World Championship – especially when the manufacturer is as well-regarded and well-respected as Forma.
“We are pleased Forma boots considered TrialGP as a marketing and communication platform to boost their presence on the Trial marketplace. This innovative, forward-thinking company is a perfect fit with TrialGP and what we are aiming to achieve and we are looking forward to building a strong working relationship with Forma as we continue to develop the sport we are all so passionate about.”
Fabio Mecella, Forma General Manager, said: “We’re excited to strengthen the partnership with the FIM and TrialGP series, which gives us great visibility worldwide. It’s a prestigious step for us. Forma boots is a global brand which offers quality and safe boots both for amateur riders and professionals at the highest level. Our brand is well-known for its quality and our mission is to keep on improving.
“Many teams and riders trust the performance of Forma boots, both in off-road and on-road competitions. This collaboration will give us the opportunity to go deeper in the racing world and I’m sure we can grow our business and contacts. Trial is part of the great passion we have for motorsports.”
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